Content Promotion Summary Report

The Content Promotion Summary report provides metrics for your organization's content promotions. Filter your data by date range to view details such as unique impressions, targeted audiences, unique clicks, and a promotion's click-through rate.

Specify filters, then select Run report to view the report data in the current window.

To download your report with selected filters, you must select Run report first before you select Download report. After you chose Download report, a message displays with a link to the Reports download tab. Select the link to view the CSV download progress and/or open the CSV file. If you do not run the report first, the CSV download uses the default filters.

Filters

  • Date filters: The Date filters apply to the START DATE, END DATE, TOTAL IMPRESSIONS, TOTAL UNIQUE IMPRESSIONS, TOTAL CLICKS, TOTAL UNIQUE CLICKS, and CLICK-THROUGH RATE columns.
    • Date Range Presets: A drop-down list of date ranges that filters the data to the selected range. Select Custom to enter specific dates.
    • Start: Instead of using a Date Range preset, use this to specify a start date. When you enter a Start date, the Date Range Presets filter changes to Custom.
    • End: Instead of using a Date Range preset, use this to specify an end date. When you enter an End date, the Date Range Presets filter changes to Custom.

      • If you set the date to START on September 1 and END on October 1, only the promotions that were active within the September 1 - October 1 time period display.

Columns

The following columns are available in the Content Promotion Summary report:

  • PROMOTION TITLE: The promotion title.
  • PROMOTION TYPE: The type of promotion — content banner or content strip. Image types currently show as a banner type. You can tell they are image banner promotions because they only capture impressions and not click through rates. Image banners also do not have an associated Content title.
  • CONTENT TITLE: The title of the asset.
  • CREATED BY: The User ID of the person who created the promotion.
  • START DATE: The date the promotion began (or is scheduled to begin).
  • END DATE: The date the promotion ended (or is scheduled to end).
  • TARGET AUDIENCES: A list of the promotion's targeted audiences. Only learners in these audiences see the promotion.
  • TOTAL IMPRESSIONS: The number of times within the specified date range the promotion rendered on all learner home page screens. Impressions are not action-based. For example, if a learner signed into Percipio four times within the specified date range and viewed her home page each time (an impression), all four impressions are included in this calculation.
  • TOTAL UNIQUE IMPRESSIONS: The number of unique learners who accessed their home page within the specified date range while the promotion was active, regardless of how many times the promotion was actually viewed. For example, if a learner signed into Percipio four times within the specified date range and viewed her home page each time (an impression), only one impression for this learner is included in this calculation.
  • TOTAL CLICKS: The total number of times within the specified date range learners clicked the promotion to access the content. For example, if a learner clicked the promotion four times within the specified date range, all four clicks are included in this calculation. Total clicks do not show when the Promotion type is an image banner.
  • TOTAL UNIQUE CLICKS: The number of unique learners who clicked the promotion within the specified date range, regardless of how many times they clicked it. For example, if a learner clicked the promotion four times within the specified date range, only one click for this learner is included in this calculation.
  • CLICK-THROUGH RATE: The percentage of impressions that led to learners clicking the content. This number is a strong indicator of how well your promotion performed with your learners.
  • EMAILS SENT:The total number of users who received emails within the date range specified.
  • EMAILS OPENED: The total number of users who opened the emails that were sent. If a user received an email prior to the date range specified and opened it within the date range specified, that counts as an email opened.
  • EMAILS CLICKED: The total number of users who clicked on at least one link in the email. If a user received an email prior to the date range specified and clicked a link within the email within the date range specified, that counts as an email clicked.