Re-engagement Emails

There are up to four different Re-engagement email templates. If you have not enabled Digital Badges or Learning Goals, you only see two templates. Each template can be customized separately. Learners receive one of the four available template formats for each of 12 weeks on a rotating basis or until the learner logs into Percipio.

The Re-engagement emails include content suggestions based on the learner's selected skill interests. The recommendations include all content types, including custom and linked content. It also includes the learner's login ID, a link to the site, and the site name for Mobile App access.

If the learner completed a skill benchmark and did not achieve at least a 96% proficiency, they also see a reminder to retake it so they can gauge their progress. The reminder to retake a skill benchmark only shows after the specified retake interval has passed..

Early adopters of the Re-engagement emails have observed marked increases of the following:

• overall traffic to their Percipio site
• number of page views
• number of sessions
• duration of sessions

Re-engagement emails are automatically sent to a learner once 30 days pass from the last time they accessed Percipio content. When turned on, any learner that has not engaged with content for more than 30 days automatically receives these emails. Learners receive one email per week, for a total of 12 weeks, or until they consume content.

Re-engagement emails stop after any of these:

• Once the learner consumes content again
• If the learner opts out via the Unsubscribe link within each email
• If the learner turns off the Send me an email with new and featured content when I haven't recently visited Percipio setting from their My Settings page
• When you turn off the feature for all learners via the Email Campaigns page

To offer our customers the best return on investment, by default the Re-engagement emails are sent to all learners who have not accessed Percipio content in the last 30 days.

If you've turned these emails off and want to turn them back on, go to the Emails & Notifications > Settings > Email campaign settings page and turn on the Re-engagement emails toggle.

If you've turned these emails on and want to turn them off, go to the Emails & Notifications > Settings > Email campaign settings page and turn off the Re-engagement emails toggle.

No, these emails are only sent to learners with a license to access the Percipio library. They do not go out to learners who only have compliance assignments without access to the library.

When you turn on the Re-engagement emails toggle on the Email Campaign settings page:

• Percipio sends an initial Re-engagement email to all learners who have not accessed Percipio content within the last 30 days.
• If a learner does not reply by clicking Unsubscribe in the email, opting out on their Account Information page, or by signing in to Percipio and accessing content, they receive a reminder email each week until they consume content, or until a total of 12 emails are delivered, whichever comes first.

When you turn off the Re-engement emails toggle on the Email Campaigns page:

• Percipio does not send Re-engagement emails to learners.
• If Re-engagement emails have already been sent, the email delivery ceases immediately upon clicking Save, and no further Re-engagement emails are sent.

If you want to send a weekly email to learners who have accessed content within the last days, see Recommendation Emails.

For sign-ins

• You can view data about increased sign-ins via the Returning Users percentage on the Overview dashboard’s New vs. returning users chart.

For traffic increase

• Filter the User Listing report to view last content accesses for a date range beginning the day you enable your Re-engagement emails.

When you turn on the re-engagement email toggle on the Email Campaigns page, you have the option to send emails to a targeted audience.

1. From the left navigation bar, select Emails & Notifications.
2. Select the Settings tab.
3. Select Email campaign settings.
4. Ensure the toggle switch for Re-engagement emails is turned on.
5. Select Select Audience. By default all audiences are selected.
6. Unselect all audiences, then find the audience you want to target and select it. Or simply unselect just those audiences who shouldn't get the email.
7. Select Save audiences. Emails only go to those in that audience who have not accessed Percipio in the last 30 days.
8. From the Email Template setting, you can switch between the Percipio default email templates and the custom email templates. If you selected custom, you can customize the template before sending. There are up to four different templates that your learners can receive. Percipio alternates the templates every week.
   1. If you choose Custom, you can customize the email subject line, header, pre-header, and introductory text of each of the four templates.
   2. Select the Edit email button. A page displays where you can customize each email template separately.
   3. There are up to four available template formats. If you have not enabled Digital Badges or Learning Goals, you only see two templates. For more details, see Customize Re-engagement Emails.
9. Select Save to save your changes to all templates. The email sends.

To help users who have the Percipio role of manager encourage learning in their team, the email contains a special manager section. For every email, Percipio randomly chooses one of the following options to put in this section:

1. Assign content to team (this option only displays if managers have the custom privilege to assign content.)
2. Share recently accessed content with team
3. Check on team’s progress

Yes, you can brand emails with logos, colors, organization name, and from line. See Brand your email.